// PROFILE_001
CFP® Professional · Financial Services

JUSTIN
BAKER

Justin Baker
CFP® CERTIFIED
FINANCIAL
PLANNER™
Certified Financial Planner Board of Standards · Verify ↗

“I love it when a plan comes together.”— Col. John “Hannibal” Smith

A flat-fee chat with a CFP® professional. One session, a written action plan, zero product pitch. Or email me for free to see if it makes sense!

CFP® MAcc BS Accounting
BOOK AN APPOINTMENT → OPEN
SESSION
60 MIN
FLAT FEE
$99
DELIVERABLE
48-HR ACTION PLAN
CRYPTO · EQUITY COMP · ACT 60 · ENTITY STRATEGY · PLAIN ENGLISH · NO PRODUCT PITCH
CFP®
Certified Financial Planner · Verify ↗
$99
Flat fee · one session · written action plan
FINANCIAL COACHING SESSION
$99

Bring whatever money question is actually on your mind — taxes, cash flow, debt, equity comp, a business, a move. One focused session on your situation, and a written action plan you keep.

  • 60-minute video session
  • Five-minute intake so we start at full speed
  • Written action plan in your inbox within 48 hours
  • Flat $99 — no upsell, no product pitch
Book Now — $99
Education and strategy only — this session excludes individualized investment, insurance, and legal recommendations. Every question is welcome; where one needs a registered adviser, licensed agent, or attorney, you get a straight answer about that and a referral. Reschedule freely up to 24 hours before your session.
1
Book & pay. Pick a time — the $99 is collected at booking, so your slot is real.
2
Short intake. A few questions about your situation so the session starts on your numbers, not your bio.
3
Session + plan. We work the problem live. Your written action plan — specific moves, deadlines, and what to hand your CPA — lands within 48 hours.
01

SERVICES

Everything below is flat-fee advice, analysis, and education. No commissions, no products, no assets under management — and where a question needs a licensed attorney, CPA, or registered investment adviser, you get a referral, not a workaround.

Tax Planning & Strategy
Bracket management, timing, deduction strategy, and estimated payments — including crypto disposals and Act 60 feasibility work. The plan behind the return.
Scope · strategy & projections only · excludes investment, insurance & legal advice
Tax Return Preparation
Individual returns prepared with a strategist's eye — the filing as the output of a plan, not an April scramble.
Scope · preparation only · audit & IRS representation referred to an EA or CPA
Financial Coaching
Cash flow, budgeting systems, debt-payoff strategy, and credit education — the operating system underneath everything else.
Scope · education & strategy · no investment recommendations
Social Security Claiming Analysis
The claiming-age math across both records — break-evens, survivor implications, and how timing interacts with your tax picture.
Scope · benefit-timing analysis · not investment advice
Student Loan Strategy
IDR plan selection, PSLF qualification tracking, and the refinance math — run against your actual income path.
Scope · repayment strategy only
Financial Education & Workshops
Courses, employer sessions, and plain-English content that makes the math legible — built for groups and general audiences.
Scope · general & impersonal education · not individualized advice
Bookkeeping & Management Accounting
Clean books, monthly closes, and management reporting for small operations — numbers you can actually run the business on.
Scope · non-attest services · not a CPA firm — no audits, reviews, or compilations
Business Consulting
Entity selection through a tax lens, S-corp election math, owner compensation structuring, and cash-flow modeling.
Scope · tax & management advice · legal drafting referred to an attorney
Estate Organization
Beneficiary audits, document inventories, and coordination with your attorney — so the plan exists on paper, not just in intention.
Scope · organization & coordination · no legal document drafting
EVERY ENGAGEMENT STARTS WITH THE $99 SESSION →
02

EXPERIENCE

Ten years inside Fidelity, Merrill Lynch, USAA, Equitable, Thrivent, and Robinhood — I've seen how the machine works from the inside.

Robinhood
Dec 2024 – Jun 2026
Thrivent
Nov 2023 – Dec 2024
Fidelity · IC
May 2022 – Oct 2023
Fidelity · ISR
Dec 2020 – Apr 2022
CX Advanced Brokerage
Robinhood · Dec 2024 – Jun 2026
  • Advanced client experience role supporting a broad spectrum of retail investors on Robinhood's platform.
  • Leverage deep capital markets knowledge to guide clients through complex account structures, options strategies, and margin situations.
  • Apply regulatory expertise (Series 7 & 66) to ensure compliant, high-quality client interactions at scale.
Senior Financial Advisor
Thrivent · Nov 2023 – Dec 2024
  • Delivered comprehensive financial planning and investment advisory services to a growing client base using CFP® methodology.
  • Developed holistic plans spanning retirement, insurance, and wealth accumulation strategies aligned to client values.
  • Maintained compliance with Series 7 & 66 licensing requirements across all recommendations and client engagements.
Investment Consultant
Fidelity Investments · May 2022 – Oct 2023
  • Consulted with clients on portfolio construction, asset allocation, and investment product selection within Fidelity's platform.
  • Translated complex market dynamics and fund performance data into actionable guidance for retail and high-net-worth clients.
  • Supported clients through market volatility with education-driven conversations grounded in long-term planning frameworks.
Investment Solutions Rep
Fidelity Investments · Dec 2020 – Apr 2022
  • Served as a first point of contact for investment-related inquiries, providing solutions across equities, fixed income, and mutual funds.
  • Built foundational expertise in retirement accounts, brokerage mechanics, and Fidelity's proprietary product suite.
  • Consistently delivered high client satisfaction scores while meeting compliance and quality standards.
03

AREAS OF EXPERTISE

Crypto & Digital Asset Tax
Cost basis and lot accounting, staking and airdrop income, disposal timing — and what changes when you move. Plain-English answers to the questions most preparers hedge on.
Equity Compensation
RSU withholding gaps, ISO exercises and AMT exposure, 83(b) windows — the math behind when the calendar matters more than the stock price.
Act 60 & Puerto Rico Moves
Bona fide residency tests, closer-connection factors, income sourcing before and after the move, and decree mechanics — what the relocation-mill blogs get wrong.
Small Business & Entity Strategy
S-corp elections, reasonable compensation, owner pay structuring, and cash-flow-aware tax planning — grounded in an accounting degree and time inside a tax practice.
04

EDUCATION

Master of Accountancy
Colorado State University
Graduate study in accounting — taxation, financial reporting, and audit.
BS, Accounting
Colorado State University
Undergraduate foundation in financial accounting, audit, and economic analysis.
05

QUESTIONS, ANSWERED

Is this investment advice?
No. This is education and strategy — the session excludes individualized investment, insurance, and legal recommendations. Ask about anything; where a question needs a registered adviser, a licensed agent, or an attorney, I'll say so plainly and point you to one. The decisions stay yours.
What exactly do I get?
Sixty minutes on your actual situation, then a written action plan within 48 hours: specific moves, deadlines, and exactly what to hand your CPA or attorney.
What should I have ready?
The intake covers the essentials. Your most recent tax return helps but isn't required — come with the decision you're actually wrestling with.
Refunds and rescheduling?
Reschedule freely up to 24 hours before your session. Once the session is delivered, the fee covers the work — no refunds, no surprises.
06

CONTACT

LET'S
CONNECT

Ready when you are — grab a time below, or reach out directly.